Saturday, October 01, 2005

We Do It The Old Fashioned Way...

One of the local sports talkers is running an infomercial for a football betting hotline. It's very elaborate _ designed to sound like a regular sports talk show. Back at school, the editorial soldiers fretted about the new, insidious ways the advertising insurgents were dynamiting their objective sanctity: advertorials, corporate-sponsored magazines, etc.

Nothing works like going through the front door. A nice eggs hollandaise breakfast can turn a 1200-word interview into free advertising quicker'n you can say "kid gloves." That or a goat cheese omellette. I'd like a large orange juice with that, please.

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